Is your bad grammar costing you opportunities?
When it comes to web content and other written elements of your business, Typos and gramatical errors do affect branding. Effective brand messaging, is vital to the success of your business. 45% of a brand image can be attributed to what it says and how it says it.
Think about it, would you take seriously a company that says contact us via wassup?(WhatsApp in case you were wondering). I don’t know about you but, I wouldn’t dare to continue.
Content creation should be a priority. Similar to every day life, first impressions last. They are what people use to decide whether to continue engaging with you or not. Likewise, your online content is often the first point of contact you have with your target audience. If you make a bad first impression, you’ve lost their interest, and their business.
Like Warren Buffett stated, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Typos and grammatical errors are unacceptable.
It makes people think twice
One of the easiest ways to discount your business credibility is to fall victim to spelling errors and poor grammar. A study of 1700 adult online dates found that 43% of users consider bad grammar decidedly unattractive and 35% think good grammar is appealing. (Source: Colour Works)
In other words, there's no denying that first impressions matter. If your content is plagued by poor grammar, it's likely that people will think twice about the quality of your products or services. In fact, you are putting your business at risk of losing valuable word-of-mouth marketing. Or even worse, you'll be subject to negative word-of-mouth attention.
It diminish your message
Bad grammar is easy to spot. Redundancy, confused tenses, misspelled words, hanging participles and misuse of punctuation all fall into this category. They can slow your reader down and make them lose interest.
According to online entrepreneur Charles Duncomb, "when you sell or communicate on the internet, 99% of the time it is done by the written word.” With this in mind, consider how a silly mistake can water down your ability to communicate a strong sales pitch, damage business credibility and the overall message.
In conclusion, bad grammar can distract your reader from what you’re trying to say, change the content’s intended meaning and make you look incredibly unprofessional. And, at the end of the day, it leads to what no business wants: a missed opportunity to win over a new client.
What Typos and Grammatical Errors Say About You and Your Brand:
I Lack Attention to Detail
Your ability to effectively proofread for errors or omissions highlights your detail-oriented strengths. Otherwise, Potencial customers begin to speculate on your business plan: what details have been smudged or omitted? causing you, in the end, to lose your investment opportunity and your brand’s reputation is tarnished.
I’m a Hack
Strong brands and strong business relationships are built on credibility and trust. When you are truly an expert in your field, you need to manifest your expertise in everything you do.
I Lack Communication Skills
Strong brands and business relationships are also built on the ability to accurately convey information. Considering the extensive amount of business conducted online, typos and grammatical errors on your website translate to a lack of ability to communicate in general. This means you’re a risky prospect and that doesn’t bode well for your business.
I am Unprofessional, Lazy and Sloppy
A website filled with typos and grammatical errors doesn’t particularly scream Professionalism. you will certainly passed over for the job to another candidate just as qualified because your laziness really says is “I don’t care”. Again, certain brand damage.
Our advice?
- Hire an Experienced Copywriter
A copywriter writes to sell a product or service (also known as a brand message). Writing a brand message is both an art and a science. It requires a high level of creativity mixed with persuasion and style, but also a strong understanding of the language required to reach both consumers in general, plus individuals in a particular market. It is through your copywriting that you communicate your values and create a relationship with your customers.
That said, not just anyone can create a brand message, and not all writers are copywriters.
Hire the best and let them do what they know.
A copywriter’s job is to excel in communication. You should look for Professionalism, Experience and Relevance
The way your business sounds is just as important as how it looks. Copywriting plays a big role in the brand experience and needs to be a part of every businesses brand strategy. By hiring the right branding experts, your business will stand out from the competition – and that leads to success. Isn’t that what it’s all about?